In today’s fast-moving business landscape, efficiency is everything. Franchise Ready, a leading consultancy helping businesses scale through franchising, faced a challenge: qualifying leads efficiently without inflating costs. Their traditional process required sales assitants to manually call and qualify potential franchisees—a time-consuming and expensive approach.
That’s where Inturing stepped in. By implementing an AI voice agent, we helped Franchise Ready reduce lead qualification costs by a staggering 90% while enhancing speed and accuracy.
Franchise Ready needed a scalable, cost-effective way to qualify leads without compromising on quality. Their existing process relied on a sales team manually calling each lead, asking qualifying questions, and categorising them based on fit. This approach came with several drawbacks:
High costs: Paying human agents for repetitive calls added up quickly.
Slow response times: Leads had to wait for up to a day for a callback, reducing conversion potential.
Inconsistent data capture: Human errors led to varying levels of qualification quality.
Inturing deployed an AI voice agent to automate the initial lead qualification process. Here’s how it worked:
Instant Outreach – As soon as a lead filled out a form on Facebook, the AI voice agent researched the individual and initiated a call within seconds.
Natural Conversation – Using advanced natural language processing (NLP), the AI engaged leads in a friendly, human-like manner, asking predefined qualification questions and providing infomration based on the franshise term sheet.
Intelligent Decision-Making – The AI analysed responses in real-time, categorising leads based on Franchise Ready’s criteria.
Seamless CRM Integration – Qualified leads were automatically updated in the CRM, triggering the next steps for the sales team.
The impact of the AI voice agent was immediate and game-changing:
90% Cost Reduction: The AI voice agent handled calls at a fraction of the cost of sales assistants.
10x Faster Response Time: Leads were contacted within seconds rather than hours or days.
Improved Data Accuracy: Every response was captured, analysed, and stored consistently.
Higher Conversion Rates: Faster follow-ups led to an increase in qualified leads moving through the pipeline.
By leveraging AI-driven automation, Franchise Ready transformed their lead qualification process from a bottleneck into a competitive advantage. Inturing’s AI voice agent not only reduced costs but also freed up the sales team to focus on high-value conversations, leading to better overall business outcomes.
If your business is looking to scale without skyrocketing operational costs, an AI voice agent might be the game-changer you need. Get in touch with Inturing today to explore how AI can optimise your lead qualification process!